01
Make dense information useful
Turn a large volume of real-time content and data into an editorial experience that stays legible at a glance.
Goals
02
Let fans choose their feed
Give people control over the games, teams, and topics that define what they see next.
01
A platform for every angle of play
The interface brings together news, schedules, teams, tournaments, and player profiles without losing sight of the stories fans came to follow.
Editorial UXData DesignWeb Platform
Visual Direction
One view of the competitive scene
02
Flexible information cards
Reusable card patterns made it possible to present different kinds of game, team, tournament, and player data with a single recognizable system.
Card SystemScalabilityContent Design
Visual Direction
A system that scales with the scene
03
Visual Direction
A feed tuned to the fan
Personalized from the start
An onboarding flow lets users choose the games that matter to them, building a more relevant news feed and a more direct route into the community.
OnboardingPersonalizationMobile First
Outcome
“A flexible esports destination that turns a complex content ecosystem into a personal, clear, and repeatable daily experience.”