01
Brand identity
Reframe Pet Releaf's image so the brand and products feel more premium, approachable, and cohesive.
Goals
02
Purchase flow
Reduce friction across product discovery and PDPs so shoppers can evaluate and purchase with more confidence.
01
Visual Direction
Plant-led palette
Look & Feel
We shifted the palette toward a softer, plant-inspired system and refreshed the typography so the brand felt more contemporary while staying calm, educational, and easy to recognize.
ColorTypographyIconography
02
More Breathing Room
We removed structural noise, loosened the composition, and created more breathing room around the interface so the shopping experience felt easier to scan and emotionally closer to the brand promise.
WhitespaceCard SystemVisual Balance
Visual Direction
Calmer interface
03
Product Details
We reorganized product pages so the most important information surfaced earlier, improving hierarchy between education, ingredients, usage details, and conversion actions.
Information HierarchyProduct Cards
Visual Direction
Clearer product storytelling
04
Visual Direction
Guided discovery
Rethink Organization
Based on matrix reviews and user testing, we streamlined the navigation so customers could move faster between needs, product families, and educational content without getting lost.
IANavigationCategories
05
Improving Product Search
We introduced sharper filtering and search patterns so people could find relevant products faster, especially when returning with a specific intent or symptom in mind.
Search UXDynamic FilteringConversion
Visual Direction
Faster path to product
Outcome
“A cohesive, plant-powered digital experience that mirrors the brand's calm, natural ethos and gives customers a path to purchase that feels as thoughtful as the products themselves.”